Question 1

What is the PMF score?

Accepted Answer

The percentage of active users who say they'd be "very disappointed" if they could no longer use your product. Canviq calculates it from survey responses and updates it as new answers arrive. Above 40% is the threshold that research across hundreds of startups found to predict sustainable growth.

Question 2

What does the 40% benchmark actually mean?

Accepted Answer

Companies that hit 40% consistently show better retention, lower acquisition costs, and stronger word of mouth than those below it. Below 40%, growth tends to be expensive and retention tends to be weak. The number is a threshold, not a ceiling. Some products score much higher.

Question 3

How does Canviq calculate the PMF score?

Accepted Answer

It counts completed responses where the user selected "very disappointed" and divides by total completed responses in your chosen time window. Partial responses do not count. Responses from users who do not meet the targeting criteria are excluded. Only engaged users factor into the score.

Question 4

What is auto-segmentation?

Accepted Answer

Instead of one overall score, auto-segmentation shows your PMF score broken down by role, company size, engagement level, and plan. One segment might be at 55% while another is at 20%. That split tells you which customer type has found fit and which has not.

Question 5

What is a High-Expectation Customer (HXC)?

Accepted Answer

The most demanding user who still finds your product worth keeping. Designing for your most demanding satisfied user produces a product that everyone else also likes. Canviq's HXC profiler identifies these users automatically from your survey responses.

Question 6

How often does the PMF score update?

Accepted Answer

In real time, as responses arrive. There is no batch window or daily rollup. The trend chart lets you see score over 7, 30, or 90 days, or all time. Useful for spotting whether a recent product change moved the number.